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FROOZ

Fresh Form On The Go

 

ADM | Aesthetic and Creative 2D Media

Branding | Packaging

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Collaterals

Brochure | Bottles | Carrier | Poster | T-shirt

 

Software Skills

Illustrator | Photoshop

FROOZ is a new product that cultured milk with real fruits and fresh juice. It gives a more fresh and natural beverage. Modern, eco-friendly and space saving packaging that allow user to buy multiple beverages at one time. 

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D E S I G N    P R O B L E M

How to raise awareness for this EXTRA HEALTHY prebiotics beverage.

How to be distinct from the standard cultured milk beverages.

How to appeal effectively to the targeted consumers. 

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T A R G E T

Young adults aged 20 - 29

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S O L U T I O N

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CREATE AWARENESS

Brochure to inform consumers of the product; vitamins, sugar content and other health benefits

 

DISTINCTIVE EDGE

Fresh fruits used instead of flavourings. Fiber and more vitamins included in the beverage; fresh and natural.  

Modern and eco-friendly packaging instead of standard small prebiotics beverage packaging.

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Actual Packaging

B O T T L E S   P A C K A G I N G

Transparent bottles are used to allow consumers to view the freshness of the fruit juice.

The typeface used looks slightly handwritten to give the packaging a more organic and quirky feel. 

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C A R R I E R

To emphasise the natural and organic feel of the product, brown paper was used, this makes the carrier recyclable as well. There is unity among the collaterals with woody texture and simple design. The carrier can be detached to become a long stripes and save space when user is buying in bulk. Perforation on individual bottles packaging is created to allow users to detach it one by one. There are also interesting facts about fruits printed at the back of the carrier on each individual bottles. 

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B R O C H U R E

In line with the spirit of our product (quirky), the brochure was created in an unconventional manner where it opens out like an accordion. This makes the brochure fun and interesting to read, engaging the consumers.

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P O S T E R

The elements are centralised to give focus to the bottle in the middle and with minimalistic design, it brings out the idea of being natural and keeping healthy simple. Fresh fruits were used to form the shape of the bottle to display their freshness in each individual bottles. The woody texture used in the background emphasized the product being natural and free of preservatives or artificial flavourings. 

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T - S H I R T 

Free simple and modern T-shirt design for consumers

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