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LET IT GLOW

Let your dreams take flight

 

ADM | Visual Communication

Project III

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Collaterals

Book | Business Card Stamp | Invitation Card | Poster |

Postcards | Sky Lantern Souvenirs | Stickers | Tickets

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Software Skills

Illustrator | Photoshop

Let It Glow will be a 3 days festival to be held in Singapore. It is inspired by Taiwan PingXi Sky Lantern Festival that carry a brilliant history. The keyword in this project is reflection of light. It also link with other keywords - release, aloft and message. It also represent fire, when a person write a message, light up the sky lantern and send their wishes to the heaven. Besides releasing sky lantern, there will also be booths set up to sell Lunar New Year's food, souvenirs, live band performances, lantern riddles and beehive firecrackers.

 

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INVITATION CARD

Reveals more information about the event including date, time and venue. It can also be a card stand and form the shape of a sky lantern when it is open. 

TICKETS

4 different categories ( VIP, Senior Citizen, Adults and Children). The tickets are designed with perforation at the corner and also comes with ticket sleeve to keep the tickets in place. The translucent ticket sleeve bring back the idea of the material used to make sky lantern. 

POSTCARDS

One set of postcards that enable a person to tear it off one by one and write a message. It also symbolised the method of writing messages on a sky lantern.

STICKERS

Designed by deconstructing of the main logo. All the designs are done by hand-drawn. And there are also information about the event which was printed at the bottom of the stickers. 

BUSINESS CARD STAMP

Involved the visitors by allowing them to stamp the card personally. The stamp is hand-made from linocut.

SKY LANTERN SOUVENIRS

Designed in the shape of triangles that forms the concept of light reflections when the boxes are join together. The line of the reflections form a continuous line when placed next to each other. There are also colours on the line to indicate the colour of sky lantern.

CONCEPT MIND MAP

FINAL CONCEPT

LOGO IDENTITY

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