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LITTLE WHITE LIES

 

ADM | Visual Communication

Project II

Collaterals

Badges | Infographic poster | Magnets | Mobile Application | 

Paper clips | Pencils | Posters

Software Skills

Illustrator | Photoshop

In the society, people tend to tell white lies that seems harmless and untruth well-intentioned. However, no one enjoy being lied to no matter what. White lies can really hurt someone. According to research, white lies actually create backfire in long period of time. It can damage relationship, depression, guilt and anxiety. Being honest is one of the value that people has overlooked. Therefore, the aim of this project is to create a campaign, a small steps that will raise awareness and promote effectively culture of honesty. As part of essential information to my campaign, I also conducted a survey with 100 people and compiled it into infographic poster. 

The campaign is to give out stationeries for free in the public, tools that the need in essential life. The style is fun and quirky message about white lies. This is to encourage people to tell the truth in different way by carry it or bringing along with them. The colour chosen are white and blue which represent the lies and the truth.

Actual Packaging

MOBILE APPLICATION

An app is created to help people to solve their questions, whether it is okay to tell the truth instead of lying. It will be a social platform for people to post, view, comment and make friends. The main page it will be the question posted by people. If someone think that it is okay to tell the truth, user will swipe left and if it is not okay, swipe right. 

The icons and nickname are used in the app to protect a user's profile. There would be also weekly released of top lies, most able to tell truth instead of white lies and daily quote of the day for users. 

LITTLE WHITE LIES
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